Little girls can enjoy the idea of driving a car by having the different kinds of Barbie Cars available. The makers of Barbie will fist look at the car market and see which car is most popular. For example, the Volkswagen bug hit the market by storm and Barbie wasn't about to be left behind. She got one too. Barbie has also had a Ferrari, which might be her most well known car. Some of these cars have working speed gears, convertible hoods that can be removed and different accessories are available to pimp her car.
Barbie has also been seen driving jeep versions which are made a little more girl by painting them Barbie pink. In addition to driving these sturdy cars, Barbie has been seen zipping around on motor cycles, scooter and race cars.
A lot of marketing goes into trying to appeal to Barbie lovers. There are many ads showing all the accessories that come with these toys. Ashley Taws, an 16 year old race car driver produced a marketing campaign to help promote the car, the Taws racing team uses. She drove around the racetrack in a pink Barbie's Car ,and you can bet that after that, a lot of little girls wanted a car just like that for their barbies.
This just goes to show, how much of a role model Barbie is, and also as much as Barbie accessories change, the Barbie Car isn't going to be left behind either. Its going to change with the times.
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